The Lithuanian Ethnosport Committee is an organization established in 2019 by ethnosport enthusiasts dedicated to preserving and promoting traditional games, safeguarding cultural heritage, and integrating ethnosport into the Lithuanian education system. Led by President Stanislav Bajurin, the committee began its work with the mission to encourage younger generations to discover and value their national traditions, uphold the significance of cultural heritage, and foster the development of new ethnosport traditions in Lithuania.

During the project implementation, the goal will be to refresh the visual identity of the Lithuanian Ethnosport Committee (LEK) and create a more appealing, contemporary image that enhances the organization’s visibility and ensures consistent, easily recognizable communication in the digital space. The updated design will be integrated into existing and newly developed digital tools, such as the Lithuanian Ethnosport League platform, including the design of user experience (UX) and user interface (UI). The project will enable more effective public engagement in ethnosport activities, foster interest in Lithuanian cultural heritage, contribute to greater cultural accessibility, and help ensure the continuity of traditions. A renewed visual identity and modern image will allow the organization to reach not only existing community members but also new, especially younger, audiences. Consistent communication and easily accessible digital information will promote inclusivity, strengthen cultural identity, and encourage more active civic involvement in the preservation and promotion of culture. This will generate a positive social impact—strengthening community ties and fostering cross-sector collaboration between the fields of culture, education, and sports.

Designer Gerda Adiklytė, mentor Igor Gubaidulin.

.The project aims to develop three contemporary design solutions to present and position traditional large handwoven Lithuanian shawls within the high value-added segment:

• Packaging design that reflects the aesthetics of a luxury brand, highlighting the product’s authenticity and value.

• Label design that enhances brand recognition, communicates the product’s origin and craftsmanship story, and provides both informational and emotional value to the consumer.

• A visual infographic solution that tells the story of the shawls’ creation, origin, tradition, and possible uses.

These design solutions will not only enhance the product’s appeal but also contribute to generating social impact by:

• Revitalizing the endangered craft of weaving;

• Strengthening national identity;

• Connecting Lithuanians in Lithuania and the diaspora through a shared cultural symbol;

• Creating added value for both regional artisans and consumers seeking an authentic, meaningful product.

Designer Paulina Galinytė, mentor Kaja Elena Brilė.

Gerų minčių ūkis is a family-owned brand from Klaipėda, Lithuania. They craft handmade jams, preserves, condiments, and gift items using natural ingredients – all made with love for nature and people.

As part of this project, "Gerų minčių ūkis" will redesign its product labels and packaging while retaining the current logo and core elements of its visual identity. At present, the packaging design lacks clarity and distinctiveness—it does not ensure product recognition, fails to communicate the value of the goods, and does not establish a strong emotional connection with consumers.

Although the products are high-quality, made from natural and often locally sourced ingredients without preservatives, this is not effectively conveyed through the current design. As a result, the company is missing the opportunity to stand out in the market and strengthen its brand identity.

The project aims to create new, clear, and distinctive label and packaging design solutions that will enhance brand recognition and competitiveness. These designs will reflect the company's core values—quality, sustainability, locality, and community—and foster a deeper emotional connection with consumers through an honest, nature-inspired, and aesthetically appealing visual language.

Social Impact. The updated label and packaging design for "Gerų minčių ūkis" will contribute to positive social impact at both the consumer and local community levels. By clearly communicating the company’s values—quality, sustainability, locality, and community—it will promote consumer awareness and encourage support for local producers, as well as the choice of natural and responsibly made products.

Disigner Darius Odinas, mentor Emilija Užukauskienė.

Company is dedicated to reviving the best farming traditions once celebrated by strong Lithuanian homesteads. Located on the scenic bluff of the Šventoji River in the Ukmergė district, Leonpolis Manor is home to an organic farm whose products are sold both in major cities across Lithuania and online.

Currently, the Leonpolis Dvaro Kooperatyvas lacks a clear, competitive, and easily recognizable visual identity that would support effective communication with its target audiences and enhance both brand awareness and perceived value.

The goal of this project is to develop a new, distinctive, and market-competitive brand, which will include a logo, a comprehensive visual identity system with usage guidelines, and packaging design for its products.

The resulting design will enable the cooperative to communicate its values in a consistent and professional way, strengthen customer trust, and improve brand recognition both locally and more broadly. The design solutions will also contribute significantly to the cooperative’s social impact by building trust in the brand and encouraging responsible consumption.

Visual communication will reinforce the company’s image as a producer of organic goods and a steward of sustainable agriculture, fostering a sense of credibility and encouraging environmentally conscious choices. It will also help raise consumer awareness about environmental issues, strengthen cultural identity, preserve historical memory, and inspire community engagement in sustainability and cultural initiatives.

The visual identity and brand communication will convey a message rooted in respect for nature, community, and heritage. It will encourage local residents to take an active role in promoting sustainability and culture, instill pride in local heritage, and motivate participation in various initiatives.

Disigner Gita Gajauskienė, mentor Emilija Užukauskienė.

Senjorų pasaulis is an organization dedicated to creating an environment where individuals experiencing loneliness and social exclusion due to age can remain active, healthy, and independent for as long as possible.The organization runs a virtual club for like-minded individuals who value health promotion, respectful communication, social engagement, and building new connections. 

To improve the quality of services provided by the organization, the project will develop new static and dynamic visual solutions tailored to an older audience. These solutions will strengthen the social impact of the organization “Senjorų pasaulis” by increasing senior engagement in virtual activities. A clear and easy-to-understand service design will help seniors better grasp the available opportunities and encourage participation in four thematic modules: culture, foreign languages, wellness, and information technology. A specially designed service guide will support seniors in navigating digital communication tools with confidence—opening a new window to the world. The design solution will improve older adults’ ability to use digital tools, enabling the organization to more effectively promote social inclusion and enhance seniors’ quality of life by increasing their access to skill-building and remote learning opportunities. Digital inclusion has the potential to significantly improve seniors’ well-being—building their confidence and reducing fear of technology. It will also help them connect with others, participate in remote activities, and remain integrated in today’s technology-driven world.

Designer Rugilė Kniazytė, mentor Lukas Ruškys.

Biok Laboratorija is the largest cosmetics manufacturing company in Lithuania, managing well-known brands such as MARGARITA, ECODENTA, KILIG, RASA, and ARAS. Currently, company produces over 250 different Lithuanian-made cosmetic products for facial, body, and hair care, as well as oral hygiene.

As part of the project, an animated video will be created to educate children about proper daily oral hygiene routines. The video aims to build awareness of the importance of dental care and encourage healthy habits from an early age. Using playful and child-friendly language, the animation will explain how to brush teeth correctly, what motions to use, how long the process should take, and how often it should be done. It will also introduce the main oral hygiene tools and products—such as a toothbrush, toothpaste, and mouthwash—emphasizing the importance of choosing high-quality, age-appropriate items. The video is designed not only to provide useful information but also to inspire children to enjoy dental care, fostering a sense of responsibility for their health and creating positive emotions associated with daily oral hygiene. The animation will follow an agreed visual style to ensure a modern and engaging product that resonates with the target audience and strengthens brand awareness. The intended social impact includes educating and informing children, fostering healthy habits, and encouraging parental involvement.

Designer Emilija Žebuolytė, mentor Pijus Cicėnas.

Techi designs educational construction kits for children that are interactive and inspire kids to create, learn, and explore through play.

The project will focus on developing a new visual identity for the Curiosity Club educational construction kit subscription service. This will include packaging design, a color palette, graphic language, and communication guidelines. Additionally, the unique selling points (USPs) of the existing educational kits will be identified and visually reflected on product packaging and across communication materials. These design solutions will contribute to the company’s social impact by enhancing the clarity and appeal of the educational kits’ message for parents, caregivers, and educational institutions. A clear and trustworthy visual language will help audiences better understand the educational value of the products and simplify the decision-making process when purchasing. As a result, a wider audience of children will be encouraged to engage in learning activities based on STEAM principles and inspired by well-known historical figures—supporting the development of children’s creativity, curiosity, and technological literacy.

Designer Vesta Rugilė Nausėdaitė, mentor Lukas Ruškys.

Unikalus šokis offers dance classes open to everyone, regardless of age, experience, or individual learning needs. The dances are adapted so that anyone can participate. The organization's mission is not only to provide dance activities but also to create opportunities for children and young people with individual learning needs to integrate into society — while raising public awareness that these children are equally deserving of love and friendship. The broader goal is to build a community of non-formal education teachers, making non-formal education more accessible to children with diverse learning needs.

This project will develop new design solutions—including sensory T-shirts and related accessories—with the aim of promoting social inclusion and raising public awareness about people with disabilities. The design is inspired by a drawing created by artist Skaistė Druskinytė and graphic designer Vesta Tilindytė, which reflects a personal experience with depression. This artwork will be translated into a tactile representation on the T-shirts, creating a strong aesthetic and emotional connection to social issues.

A designer will create a sensory version of the T-shirt, where the illustration will be rendered using textile and other material techniques that add a tactile dimension. This approach will transform the T-shirts into garments that are not only visually appealing but also emotionally resonant and accessible to people with various disabilities.

The project may also explore the development of alternative T-shirt silhouettes, based on the results of user surveys, to better suit the needs of individuals with different disabilities. These design solutions aim to foster a greater sense of inclusion and address both aesthetic and practical challenges in everyday life and clothing use.

The sensory T-shirts and accessories created during the project will serve as tools for social change. The initiative will raise public awareness about people with disabilities and actively involve them in the creative process, giving them the opportunity to contribute to the making of the artwork. This participation will help reduce social exclusion and promote inclusion.

The design solutions will also provide a platform for open and sincere dialogue about mental health and disability. Art will be used as a medium to address sensitive topics that are often overlooked in public discourse, encouraging greater understanding and empathy. In addition, the sensory accessories included in the packaging will convey the project’s core message—art as a form of emotional expression—and serve as another step toward social change and inclusion.

Designer Gretė Labanauskaitė, mentor Edita Tamošiūnienė.