It is a project of non-financial support that brings together talents, knowledge, and experience to create globally competitive design products and future services based on the principles of innovation and the digital and circular economy.

The project involves mentors who are experienced design professionals, novice designers, and micro, small, and medium-sized enterprises.

The main objective is to increase the competitive advantage, social responsibility, and the added value created by Lithuanian businesses through design solutions based on the principles of innovation and the digital and circular economy, using the cultural and creative sectors affected by the pandemic.

The project is funded by the European Regional Development Fund (as part of the European Union's response to the COVID-19 pandemic) under the Operational Programme for Investment in European Union Funds 2014–2020. The funding for the project totals EUR 893 691.

The project is in progress until 31 December 2023.